How do you advertise on your blog?
Advertising with a blog or in communities means moving a lot with few resources. Basic idea: attract attention and show your ingenuity. "Slightly different" marketing works where advertising campaigns do nothing.
How to advertise in the blog and the community A descriptive blog is a time, for example, suitable for introducing new products. Which attracts more visitors.
On the other hand, comments are not coming. However, the blog's advantages outweigh the disadvantages:
-You can generalize targeted information about the new product
-Submit photos (please be neat!) of herself, and also in other weblogs
-Provide targeted opinions, both in blogs and in communities
If you have little or no experience promoting websites, this can give you a little headache. But don't worry: introducing your website to the right audience is easier than you think. With a little effort, you can attract a whole bunch of new users and potential customers to visit your great new website.
Here are some tips to make your website truly :
1. Search Engine Optimization
You probably know that the majority of visitors come from search engines. This is why the first thing you should do is to list your new website in search engines like Google and Yahoo! and apply to Bing.
Here comes the main point: you better start optimizing while building your website. Important factors influencing your site's ranking in search engine results are not only the keywords and keyword phrases with which you optimize your site and your content, but also the integration of Google Analytics and Google Search Console. You should also create a robots.txt file so that search engines are not prevented from indexing important content on your website.
If you do not optimize your website properly, you run the risk of potential customers not finding your page in search results.
One thing is clear: when a user searches for something in Google, they usually just scroll through the first two pages of results. The same goes for your potential customers. This is why it is so important to effectively optimize your new website.
2. Social media
When you're looking for a new hairdresser or a nice coffee shop in your area, you'll likely get tips from friends, family, or social media. Social networks such as Twitter, Facebook, and Instagram are important factors in effectively increasing the number of visitors to your website.
3. Online Ads
To spread the word about your new page faster, you can also run paid ads on platforms like Facebook and Twitter. With a campaign on social networks, you usually get your message across to your target audience more quickly and thus gain more potential customers.
To improve your page's ranking in search results, you can also choose pay-per-click (PPC) ads. With this alternative of paid search, you pay to appear at the top of search engine results. Since Google is the market leader in this field, you should pay special attention to this search engine.
Set up a Google AdWords account, and create and bid on ads on keywords relevant to your business. When people search for these keywords in Google, your website will appear at the top. But you only pay when users click on your ads.
4. Email Marketing
If you are redesigning your website, the best and quickest way to notify subscribers and interested parties is by mail. Link to interesting new blog posts, downloads, use cases, images, or other engaging content to encourage recipients to visit your site.
5. Attractive pictures are magnets for attention
The information is all well and good, but the pictures always attract more attention. If your employees agree, you can include them - if there is a person in the photo, you will immediately look more lively and attractive. So instead of just photographing a poster advertising your sale campaign, you can post a picture of one of your employees who has just finished hanging the poster (which is easy to read in the photo). Coupon images are more personal if you can see the hand of the person buying and selling.
6. Commenting on other blogs Another useful approach that you can adopt from now on is commenting on posts and posts on other blogs. This can happen in two ways: Either answer readers' questions, or simply praise the author, and share your link in the comment. The idea is to set aside at least one day a week to comment on the blogs you like. Although it takes some time, your comments can grab readers' attention across these blogs, as well as help pave the way for you to exchange guest posts.
7. Update your old posts and articles It is normal for everyone who works on blogs to think about creating new content. But when evaluating an old post, you can discover possibilities and possibilities to make improvements that help that article return with better performance, such as updating data, inserting graphs, images, links…etc. In this way, you can present the new information to the reader, but with less effort in production.
8. Use internal links
One of the factors that count in your favor many points in earning a ranking within Google is the links, both those links that come from other sites and point to your site and the content in it, as well as links that point to other pages within the domain of your site.
In the case of external links, you need to convince other blogs of the content you provide and its importance, you can do this by exchanging guest posts, and this is a point we talked about here, or by confirming that you are an authority and reference in the topic.
Many bloggers forget the benefits of using internal links. In addition to improving the user experience, and providing more content for them, internal links move traffic from one blog to another, and increase the visitor time on your website, which tells Google that your blog is important!!
9. It works in two ways:
If you have a blog or article with high traffic, you can direct visitors to other pages in it, and you can use lower-traffic blogs to direct the visitor to a more strategic blog post and make them gain more visibility on Google.