Understand Google's algorithms and search engine optimization
With over 2 billion websites and 2 trillion searches each year, Google has its say in terms of connecting people to the information they need.
How do you keep track of everything?
Of course, using a complex set of algorithms.
What you need to know about Google's search algorithms and how they affect SEO is outlined below.
Where does the Google search algorithm come from?
The Google algorithm is a set of algorithms that help consumers locate what they are looking for on the Internet. These algorithms, along with many ranking signals, operate 24 hours a day, 7 days a week, processing what appears to be an unlimited number of queries and searchers.
Google doesn't go into much detail about how these things work.
What should you do if your website is visited?
So, let's consider the worst-case scenario: Your site suffers as a result of the algorithm upgrade. So what's next?
It's all too easy to blame algorithm upgrades for lost traffic and rankings, and many SEOs will do just that when they discover a site that has suffered a setback. However, before you think that that is the case, you should check why the traffic is lost. You'll need to delve into a variety of data sources, particularly Google tools (Analytics and Search Console).
If you are fairly certain that the problem is caused by an update, there are a few things you should be aware of.
First, Google is pretty good at updating (they've been doing it for a long time!), so that's not surprising.
Why are Google's search algorithms updated?
The latest Google updates are released periodically for the following reasons:
To gain a deeper understanding of how Google's search engine responds to user inquiries and to improve the user experience of the user experience. Google's latest updates seek to keep pace with the behavioral changes of users and the constant changes in the development of technology such as the voice search feature. Trying to outpace its closest competitors, such as the Yahoo search engine or Bing Punishing pages that trick the reader and Google search spiders beforehand, or provide bad or irrelevant content. Reward web pages that provide real content with the correct information the user is looking for (by showing it first in search engine results)
The most important benefits of Google search algorithm updates Improved content ranking by quality Previously, the way Google search engine worked was based on very short articles “less than 500 words” With the continuous updating of Google’s search algorithms, longer content has become the best option to appear first in Search engine results because Google's algorithms assume it is "more useful" content because it is more likely to contain explanations and solutions to users' problems than a short article.
According to statistics, pages with content between 1100 and 1800 words are most likely to get an advanced ranking.
Ranking of new or updated content This point was not taken seriously before, but today, after the latest updates from Google, it is different. Writing new content on a regular, regular basis will make Google search spiders trust your site more and its content will appear as the first search results and rank according to the search queries associated with it. And to always improve the experience of users of the Google search engine. Posting once or twice a week might be fine, and posting daily is no problem. Instead, it's in the heart of understanding how Google's search engine works, but don't be the one who loads 10 articles in a day and hangs for months.
How do you know that your site is penalized by Google? For violating Google's search algorithms, especially the latest Google updates, the penalty will be in one of two ways:
Algorithm penalty:
The sudden drop in your site's ranking in Google search results automatically without manual intervention from Google's monitoring team and without alerting you either. You can find out by:
Search for your content in the Google search engine and notice that you no longer appear among the first search results! Using the Google Analytics tool and noticing a significant drop in organic traffic to your site from search results in search engines, such as a sudden drop of more than 30% in one day, and this situation continues for consecutive days without correction weeks ago until it gradually recovers.
Manual action You may receive an alert and alert message from Google if you suspect your site is fraudulent to appear first in search results, when using techniques like Black hat SEO, for example, and should avoid the following:
black hat SEO :
It is the opposite of white or legitimate SEO, and it collects all the illegal behaviors and practices that are done to improve your site in search engine results in a short period, such as: adopting autoresponder technology in forums, overuse of backlinks in articles that have no purpose Useful for the visitor.
End ban:
It is the harshest Google penalties for those who violate its policies and some of the latest Google updates regarding its algorithms, and this type of penalty is difficult to recover from and your pages disappear completely or partially from Google search engine permanently such as those of: Good and real, it will be shown by comparing Google search spiders for these keywords with text content and synonym LSI Here's how to get strong keywords for your articles Excessive use of keywords more than allowed. Placing unsolicited links on your site or your content in particular. Posting virus-infected files or links.
Who should follow the latest Google updates?
In general, how does the Google search engine work, the owner of a website, or a website? Accordingly, the standards and rules for the latest Google updates increase the chances of their publication and the visibility of their content in Google search results.